Our core values are at the heart of everything we do and takes priority. "Your priority is our priority".

Responsible

We are passionate about customer care and focused on driving best value and fair pricing for our clients in an ethical way, with a full appreciation in Circular Economy, Optimisation and Processing Performance.

Ethical

At Cello, we care about our clients and what happens to their material.  We don't see waste, we see valuable resource. This is why we are continually mapping and working closely with our Local Authorities and waste management partners to ensure sustainable routes to reduce  climate change.

Committed

We invest in people and the planet's resources. Ensuring people are valued and the company delivers on a sustainable healthy future.